Integrated Campaign - MINI Roadster & Coupé.
Integrated Campaign - MINI Roadster & Coupé.
The mission of the "Another Day. Another Adventure." integrated campaign for the MINI Coupé and Roadster was twofold: To establish the two new models' adventurous and masculine niche within the existing product range as well as to revitalize the whole MINI brand. This was achieved through TV, print, social media and branded content.
Integrated Campaign - MINI Roadster & Coupé.
The mission of the "Another Day. Another Adventure." integrated campaign for the MINI Coupé and Roadster was twofold: To establish the two new models' adventurous and masculine niche within the existing product range as well as to revitalize the whole MINI brand. This was achieved through TV, print, social media and branded content.
Created with the MINI Team at © BSUR
