Umbra Coffee
Branding and Print Design
Branding and Print Design
Umbra Coffee is a brand I created in roughly 9 weeks as part of an extensive brand research project for a senior design class. Brand conception began with understanding the 12 Jungian archetypes, later progressing into competitor comparisons, gap analysis, and hundreds of logo, color, and texture studies.
The final project culminates in the form of a grassroots campaign for the brand or company, as well as a final printed book that defines the essence of the brand, different from a corporate "brand standards" booklet.
The final project culminates in the form of a grassroots campaign for the brand or company, as well as a final printed book that defines the essence of the brand, different from a corporate "brand standards" booklet.