Thinkit, an educational game kit, is a tool that promotes positive connection with those suffering from dementia. The activities engage the brain through sensory experiences that allow players to relate over more than small talk and forget about restraints.
Dementia is a misunderstood neurodegenerative disease that has no treatment. The slow progression worsens with time, which leads to withdrawal from societal and familial relations. With no way of halting or reversing the condition behavioral problems and psychosis may arise. The condition is a burden on primary caregivers and a tough matter for all family and friends involved.
The identity of the educational game kit is rooted in the brand's success. The established visual system is applied to packaging, brochure and web deliverables. The game kit is a platform to express the brand, while the microsite delivers information on the topic of dementia and exercising memory.
