I T O - four elements of the brand. Each segment shows one of four main ideas behind the brand. Video was split into separate parts, looped and posted on I T O facebook fan page as part of pre-premiere of the collection and the website.
I T O stop motion lookbook teaser posted as final reveal video on facebook fanpege during pre-premiere campaign..
Visit website to continue the journey...
...or Facebook fanpage to keep track of the news from I T O
Special thanks to all good souls involved in this project for their support, c&c and encouraging words!
