The Bellevue Jazz Festival updated their branding to attract families and a daytime crowd. The paint splatters making up the singer represent the randomness and artistry of jazz music. The color palette was influenced by midcentury jazz album covers, yet maintains a friendlier tone to appeal to even the casual jazz fan.
Developed illustration, designs, and production: poster, program, exterior signage, web graphics, print advertising for dozens of publications.
Creative developed at Gravity Design. Logo design by Jesse Doquilo.
Creative developed at Gravity Design. Logo design by Jesse Doquilo.
