Brand development for Catalyst Community Preschool in Santa Paula, CA. CCP exists to cultivate in children a love for learning, for the outdoors, for others and for God. Through the arena of the outdoor classroom, children engage in hands-on activities that promote imagination and exploration.
A dandelion concept was chosen to represent the Catalyst Community Preschool (CCP) brand. In many ways a dandelion embodies the culture of CCP. Every child can relate to the fun, whimsical experience of blowing dandelion seeds and watching them dance through a gentle breeze. In the same way, CCP strives to guide children in their individual journey of holistic learning and growing with an emphasis in connecting with the outdoors, self-discovery and formative social interactions.
This logo concept simplifies the dandelion to its most basic forms - shapes that all children recognize - a circle, heart and stars. The rounded typography is modern and inviting.
Logo, Brand imagery
