Problem:
Almost 70% of Arab children are more fluent in English than in Arabic. With over 200 nationalities in the GCC, English is often the language of choice in schools and at home. This has directly affected the abilities of Arab children to read and write in their native language. With children today being so attached to their mobile devices, spending an average of over 6 hours a day, Samsung saw an opportunity to use this time to improve their literacy in Arabic.
Solution:
KalimaLock is the first smart device padlock that encourages children to learn Arabic, one unlock at a time. By simply activating the app and setting the difficulty level, this would replace the familiar lock-screen pattern on any Samsung device into an Arabic word.
UX
Easy To Set-up (Parent/Teacher)
A very simple UX for parents to just tap to activate
and swipe to adjust level and they are good to go.
UX
Easy To Use (Child)
Integrated into a child’s daily experience of using a device, by simply
following a predefined pattern of dots to unlock their device
and gain access to their much-loved games and apps.
Credits:
Agency: Cheil MENA
Client: Samsung Gulf
Agency: Cheil MENA
Client: Samsung Gulf
Digital Art Director: Amr Elkouedy
Digital Technologist: Mihailo Rsumovic
ACD: BaherRaouf
Digital Art Director: Jagal Gopinath
Digital Art Director: Jagal Gopinath
ECD: Omar AL Jabi
Copywriter : James Tan, Hiba Mirza, Hussein Kaddaha
