The task was to create and launch an interactive online game to motivate Alfa Banks’s clients who actively use the bank’s different services.
The main goal was to present what the bank has to offer to clients through engaging them to join a sort of Olympics game.
The Alfa Olympics consisted of 6 different disciplines. To reach the finish clients had to use the bank services like they used to. All participants had the opportunity to share their achievements via social media using the official hashtag #альфаигра.
For the 70 finalists Alfa Bank had prepared great prizes like iPhone 6S and 50 AlfaPay watches. Total value of the prizes was around 1.5 million rubles.
More than 5000 people from all over Russia have participated in this game.
We are proud that this project was created and launched at Looi Factory in a pretty limited time period.
Thank you!
Creative Director
Arthur Arsyonov
Arthur Arsyonov
Art Director
Dmitry Trostin
Dmitry Trostin
Designers
Konstantin Karpov, Ilya Sergeev
Konstantin Karpov, Ilya Sergeev
Programming
Eugene Wezel
Eugene Wezel
Copywriter
Daria Denisova
Manager
Mark Golberg
Mark Golberg
Looi Factory, 2015
