In response to the common perception of how the colour black is serious and boring, black sheep offers a black lifestyle with a range of black products from lifestyle to food, showing how black can be a fun colour. 

 

A brand guideline was produced for the branding of black sheep, along with the examples of application based on its visual language.

Spatial visualizations of how the branding can be applied to the store.

Visualizations of how the black sheep cafe will look.