The Leukemia and Lymphoma Society
Man and Woman of the Year Campaigns 2011 & 2012
Creating cause marketing and promotion strategies for non-profit missions is where my heart truly lies. The Leukemia and Lymphoma Society is the world’s largest voluntary health agency. The Man and Woman of the Year Campaign, and the other fundraising initivies within LLS, directly fund research, patient services and advocacy to fight blood cancers. I worked as an intern for the 2011 campaign, and I am currently the campaign assistant. In 2011, this 10-week campaign raised more than $387,000, significantly surpassing our annual goal.
I am responsible for:
I also create promotional materials, such as mission videos, and organize the media placement sponsorship ads.
Creating cause marketing and promotion strategies for non-profit missions is where my heart truly lies. The Leukemia and Lymphoma Society is the world’s largest voluntary health agency. The Man and Woman of the Year Campaign, and the other fundraising initivies within LLS, directly fund research, patient services and advocacy to fight blood cancers. I worked as an intern for the 2011 campaign, and I am currently the campaign assistant. In 2011, this 10-week campaign raised more than $387,000, significantly surpassing our annual goal.
I am responsible for:
I also create promotional materials, such as mission videos, and organize the media placement sponsorship ads.
Follow at www.facebokk/mwoykc and @mwoykc
Our Boy and Girl of the Year are two young survivors who provide hope and motivation for the candidates in the campaign. Here's mission video I created to tell their stories.
Engaging alumni is another key component to a successful campaign. I create materials, such as this, to solicit donations.
