I created this line in 2009 with the intention to expand UA’s product offering. At the time, UA only offered two basic styles of bottoms and one style for tops.  Working in conjunction with the category PLM and Graphics team, I updated the current basic styles and added two new tiers (mesh and Luxury) that incorporated comfort & performance in order to solidify UA’s place in the Performance Underwear category. 

 

My role here included: strategic planning, trend & color, conceptual design, line presentations, technical drawings, Waistband & Trim design, print creation, project management and collaboration.