The Illinois Office of Tourism decided it's presence in the international market needed a change. A rebranding that focused not only Chicago, but the entire state. As Creative Director and design lead on this project I helped create and launch the new Discover Illinois brand and website. A new campaign was born, "Real America Happens Here", which positions Illinois as a true reflection of America and suggests that international visitors start their travels right here in Chicago. This campaign grew to additional digital media, print advertising and continues to expand into social media.

 

 

• 100% use of webfonts for searchability and language translation

• Custom built resource translation tool which allows for on-the-fly language translation