We were tasked with making the Lunchables boxes more iconic and appealing over the cheaper snack packs. Part of that solution, which all laddered back to the broadcast TV spots, was to further bring to life their beloved spokesanimals. These fun little comics are going to be printed on the inside of the boxes.

 

I had the pleasure of writing and art directing the ever-talented Doug Holgate.

 

I've added my quick thumbnail sketches to help show the process.