Since October marks the end of summer holidays for students, VILEDA’s marketing campaign for this period focused on giving mothers more time to do what they like and what they have missed during the summer months. Building on the ‘Makes my life easier’ tag line the aim of the campaign was to show how easy it is to clean with Vileda products. This was achieved through different scenarios comparing cleaning with Vileda products to cleaning with non-Vileda products.
Five scenarios where chosen to show how effective Vileda products are. These where: A Woman struggling with window cleaning vs. a woman enjoying the view because earlier she used the VILEDA WINDOMATIC. A woman entangled in wires and various cleaning products vs. a woman in a stream room after having clean her house with the VILEDA STEAM CLEANER. A woman trying to remove dirt from the kitchen top vs. a woman enjoying the outdoors after having used the VILEDA ACTIFIBRE. A Woman with weathered hands vs. woman with soft hands holding a baby after having used VILEDA GLOVES to wash the dishes. A Woman cleaning the floor vs. a woman on a deckchair reading a book after using the VILEDA EASY WRING BUCKET.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
