Nichole de Carle London
An exclusive brand of luxury lingerie and swimwear, defined by its rich tastes, innovative stylistic signature and fine craftsmanship. Quintessentially British, the designer Nichole de Carle uses her rich cultural heritage to define the values of quality and skill of her ancestors. The de Carle Huguenots are of Royal decent and were known as exceptional artisans, craftsmen and professionals of high societal positions.
An exclusive brand of luxury lingerie and swimwear, defined by its rich tastes, innovative stylistic signature and fine craftsmanship. Quintessentially British, the designer Nichole de Carle uses her rich cultural heritage to define the values of quality and skill of her ancestors. The de Carle Huguenots are of Royal decent and were known as exceptional artisans, craftsmen and professionals of high societal positions.
Lingerie from the Nichole De Carle bespoke collection.
The ready-to-wear collection.
The Brief
Provide customers who are purchasing the ready-to-wear collection with an exclusive and special experience that reflects that of the personal, intimate experience of purchasing one of Nichole’s luxury unique couture creations.
Solution
A classy, elegant and luxurious sub brand that reflects the bespoke garments made by Nichole De Carle.
Final Logo for the ready-to-wear collection. 'Chaque Jour' translates to the word everyday in the French language. The idea came from Nichole De Carle's French heritage which she draws inspiration from for her lingerie and swimwear designs.
Hangers designed to use within a pop-up shop, reflecting the expensive garments whilst giving the simpler lingerie a luxurious feel.
Hangers designed to use within a pop-up shop, reflecting the expensive garments whilst giving the simpler lingerie a luxurious feel.
Pattern created using hanger designs.
Using a pattern created from the hanger designs and applying this to hand outs.
Packaging for the garments. Using the sharp black lines to continue them theme.
Sleeve and Box
Personalised insert
Pattern applied to wrapping paper inside packaging
