ANDRES CALDERON's profile

Product / Set design - Carlos Nieto

On November 2015 was commended to me the creation of 6 compositions for a printed catalogue for the brand Carlos Nieto.
4 different clothing compositions and two fragrances final shots. In these opportunity I had the chance to work with Juan Pablo Valencia, the Exclama magazine director, As they were the agency in charge of the printed project. After a pre production meeting with the client and the agency, final sketches were approved and we started the production process.
The coolest part of these project was the liberty we had to deliver on the fragrances shots. We modeled the geometric space that was going to be the base for Conection, and constructed the folded paper disks set to support Azul.
The idea grown from geometric clean spaces with some color accents. We decided that the best color scheme would be composed by grey and blue variations. The clothing compositions are supported sometimes by extruded rectangles or some other floating squared planes.
At the end the project ended with 3 days almost sleeping on the studio and a satisfyed client with the material provided.
 
Creative direction / Set design / Photography: Andrés Calderón
 
Photo assistants: Boris Nieto(@borisnietof1), Luis Martinez(@luismartinezf1) and Carlo Mario Uribe.
Art assistants: Johan Beltrán(@johanf1.1) and Carlos Mario Uribe.
 
Client: Carlos Nieto
November 2015
 
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Product / Set design - Carlos Nieto
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Product / Set design - Carlos Nieto

Creative direction / Set design / Photography: Andrés Calderón Photo assistants: Boris Nieto(@borisnietof1), Luis Martinez(@luismartinezf1) and Read More

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