A series of typo posters for Pardál, limited print campaign in Czech republic.
Pardál is a Budweiser Budvar beer. It is made in the very same brewery. But the target audience is different, it is a beer for villigers. this beer does not sell very well in big cities. But we found a funny connection that can help to change that. It seems that our villigers like the same things as big city hipsters. They all have foldable bikes, big old glasses, vinyl records, beards and so on. So, because they all like the same stuff, they may even like the beer.
All the posters are honest & handmade.
Agency : Kaspen / Jung von Matt
Creative director : Lester Tullett
Art Director : Tomáš Veselý
Photographer : Pavel Hejný
Producer : Petr Oplatka ( Creative embassy )
Illustrator : Greg Nemeth
Copywriter : Juraj Dvorecký
