Hi/LO Auto Supply wanted an outdoor campaign to highlight what they were all about. To me, this meant low prices, and everything it takes to save your possibly not so new car. Again, a bit of levity was employed because let's face it, if you're driving a hoopty of a car, why not have a sense of humor about it?

 

The third piece was a poster we concepted and produced to remind Hi/LO associates to promote the company's QuickParts program, a daily delivery program that brought out of stock parts to individual stores on a daily basis, so customers didn't have long to wait for the part(s) they needed.