Subway / Green Lantern / SCVNGR
Location Based Social Media Campaign with POS and Digital Applications
Location Based Social Media Campaign with POS and Digital Applications
Created the campaign for a Subway and Green Lantern cross promotion taking advantage of the SCVNGR location based social media platform. This included hands-on illustration work to create assets inline with the established style of the movie, but distinct to the program--and also the challenge of creating life-size POS pieces when the studio provided assets don't include an image of Green Lantern with legs!
This included print and digital executions to create an immersive social media experience for the consumer.
This included print and digital executions to create an immersive social media experience for the consumer.
Clean artwork, and artwork with brand messaging. Print piece was 7ft tall, and drove in-store traffic to the SCVNGR game.
Home page for the promotion where participants could claim their rewards.
