Through Research into the Cosmetics brand M.A.C, it was found that the company was not 100% animal testing free being as they are connected to the high end company: Estee Lauder. Through further research it was evident to the consumer audience of today that their concerns about ethical issues, especially Animal cruelty are a deciding factor when they are buying a product from a brand.
Results from questionnaires trying to find out how important ethical factors were to the consumer audience when buying a product from a brand. The age range who care more about ethics are the target audience of most cosmetic companies. when surveyed the most important factor was for this age range within body/face/hair products the highest amount are more concerned about the product being animal cruelty free when comparing cosmetic companies products and choosing which brand to buy.
A visual Comparison of M.A.C branding with the branding of an ethical company that are concerned about issues such as animal testing. The chosen Brand is LUSH because of the well known ethical profice that they advertise.
Pitch boards that will be presented to M.A.C to persuade them that they should become an animal testing free company and why.
