Nike+ FuelBand launch
2012
In February, 2012, Nike unveiled a revolutionary new product called the Nike+ FuelBand, designed to track everyday physical activity and convert it into a new metric called NikeFuel. By wearing the product all day long, you get a simple overview of your level of physical activity, and the ability to challenge yourself to do more through goal setting and social media challenges.
Branding
Product visuals
Art direction: Darrin Crescenzi
CGI: XYZ Graphics & Staudinger+Franke
Additional direction: Joshua Moore and Heather Amuny-Dey
Application
