Epix is a natural sports drink targeted to children and young athletes.

The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container.

The visual communication strategy's challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand.The design's layout is based on the swiss typographic style, with a very geometrical sans serif typeface that complements the brand's identity.

The logotype shown here, suffered slight modifications afterwards.