Mock Beauty Print Advertisements
L'Oreal
L'Oreal
I wanted to create a very clean and simple look on these advertisements. L'Oreal, in particular, uses representatives/models with clean, fresh-looking faces -- people with a more natural look rather than a fake and caked-on look. I took these keywords that I associated with the brand and used them to create different mock-ups of ads for a few of their products. I also allowed each advertisement to have its own approach - as each could be used towards a different demographic.
I chose photographs that could believably be used in one of their real ads - choosing representatives with similar looks as the models they use in their current ads. I wanted to create my own spin on their current ads without taking too much of their original copy and layout.
*I do not own the rights to any of the photographs used in these ads.
I chose photographs that could believably be used in one of their real ads - choosing representatives with similar looks as the models they use in their current ads. I wanted to create my own spin on their current ads without taking too much of their original copy and layout.
*I do not own the rights to any of the photographs used in these ads.
