Samsung redefines the meaning of TV by parternering with famous Bouroullec Brothers.
This headline sent shockwaves globally, a unique product, fusing innovation and design craftsmanship.
To embody the spirit of Serif TV in a way that best represented one of the world's leading tech brand and the traditional values of Studio Bouroullec, an immersive website was launched for a global audience.
Launch website
Launch website
The Bouroullec’s studio design practice combines various mediums: simple drawings, computer modelling and ‘handmade’ mock-ups with diverse materials such as wood and clay modelled through different techniques.
