TITLE : NIKE iD Generator
DAY : Mar . 2012
LOCATION : FUKUOKA
DELIVERED : Digital Signage , Key Visual Development , Campaign Planning
This is an in-store interactive digital signage that transforms consumers fashion into NIKEiD designed shoes.
It has a color analyzing programmed camera which turns the consumers clothes into the color pallet to create a custom made, one off NIKEiD designed shoes in real time.
It has a color analyzing programmed camera which turns the consumers clothes into the color pallet to create a custom made, one off NIKEiD designed shoes in real time.
Creative Direction / Art Direction
