"Bosch 125"
Bosch Auto Parts - 360º
Bosch Auto Parts - 360º
Campaign Recap Video
The Build - Episode 4
Formula Drift - Behind the Scenes Video
After creating the Bosch Auto Parts Facebook page, we were on a mission to gain friends. Since the friends we wanted were also fans of racing, we drove to all the high-profile racing event across North America to meet them in person. And to grab their attention, we put a twist on a racing staple. We didn't reinvent the wheel. Just the foam finger.
To promote the new Iridium Spark Plugs from Bosch, we created a one-of-a kind Mustang to give away on Facebook. To spread the word, we drove The Mustang around the world’s largest one-day car event – The Woodward Dream Cruise. And we figured the best way to stand out amongst millions of cars, was to intentionally not show ours. So, we wrapped our Mustang in a custom cover and started cruising. The QR codes drove people to the Facebook page where they could enter to win and watch a teaser trailer for The Build.
Shotgun Drift Sweepstakes - Promo Posters
Facebook fans had the chance to win a ride along with 2010 Formula Drift Champ Vaughn Gittin Jr.
Facebook fans had the chance to win a ride along with 2010 Formula Drift Champ Vaughn Gittin Jr.
SuperFANs
Fans designed to promote the Bosch Superfan Showdown contest and to cool down spectators at race events.
Fans designed to promote the Bosch Superfan Showdown contest and to cool down spectators at race events.
Indy 500 Centennial Poster
