Brief
In 2013, Avene wanted to re-design and develop their chinese website:
- Re-using existing chinese website content ;
- Using the french website as a reference for design & information architecture french website: www.Eau-thermale-avene.fr ;
-…and to make it responsive.
- Using the french website as a reference for design & information architecture french website: www.Eau-thermale-avene.fr ;
-…and to make it responsive.
Objectives / KPIs
- User engagement
- Product / promotions
- Drive to store
- User registration
- Drive app download
My role in this project
- Project management
- Complete audit and digital strategy
- Personas creation
- Userflow / userjourney
- SEO optimisation
- Technical specs
- Development brief
- Content integration
- Testing / QA / Stress tests
- Maintenance
- Budget & timeline control
- Client's presentations
Sitemap
Userflow & Personas creation
Detail of 1 persona user journey
Home page wireframe
Homepage cross devices design
Product page wireframe
Product page
Product page mobile wireframe
Product page mobile
Skin experts page wireframe
Skin experts page
Brand
Avène
Agency
Fred & Farid Shanghai
Art Director
Ying Zhang
Fred & Farid Shanghai
Art Director
Ying Zhang
Digital Producer
Pauline Salendre
Account Director / Account Manager / Account Executive
Annie Dai / September Guo / Eden Chen
Year
Pauline Salendre
Account Director / Account Manager / Account Executive
Annie Dai / September Guo / Eden Chen
Year
2013
