Overview:  The AAP Insurance Program is an insurance program for members of the American Academy of Pediatrics, under the administration of USI Affinity. The program has partnered with SoFi for student loan refinancing options. This postcard was designed to introduce the new program to young pediatricians as a handout at the client's national conference, then as a follow-up direct mail after the conference concluded.
 
Scope of Work:  Design, layout, copywriting, print production management, direct mail management
 
Finished Specifications:  3 in serial, 9 x 6 in, 4-color postcard on semi-gloss, 80lb. cover