Yota Devices/ YotaPhone project was a 2-years long fascinating story. During this time most of the company's materials were created from scratch. As an Art Director I was in charge of branding, marketing & product marketing materials, packaging & accessoires, ID (industrial design) & CMF (colors, materials and finishes), UI/UX, product sounds. Here I will show some of the projects and mention the participants, but I would also like to thank all the people, taking part in that story.
Yota Devices is a private international company dedicated to developing and producing high-tech consumer LTE devices such as smartphones, modems and routers. YotaPhone, the world’s first dual-screen, always-on smartphone developed by YotaDevices, is now sold in 20 markets of Europe, the CIS and Middle East. YotaPhone took multiple awards, including Cannes Lions.
Company Branding
Art Director (Yota Devices): Olga Abramova
Marketing Manager (Yota Devices): Polina Kazakova
Branding agency: Fleve
Branding agency: Fleve
Idea Camp Event Branding
Idea Camp was a crowdsourcing innovation event, organised by Yota Devices in 2014 in Garage Contemporary Culture Centre (Moscow).
Its aim was to involve YotaPhone users into the idea-generation process and innovate together with the emerging community.
Art Director (Yota Devices): Olga Abramova
Senior Designer (Yota Devices): George Yakovlev
Designers (Yota Devices): Artem Sukhinin, Artur Voitovich
Project Manager (Yota Devices): Anastasiya Sidyakina
Production Agency: Urban Group
Architecture
Art Director (Yota Devices): Olga Abramova
Project Manager (Yota Devices): Alexey Zаbrodin
Concept & Execution: External Reference Architects (Spain)
UI/UX
Art Director (Yota Devices): Olga Abramova
Senior Designer, UI/UX Lead (Yota Devices): George Yakovlev
Designers (Yota Devices): Andrew Merkushev, Dariya Sisoeva
Project Manager (Yota Devices): Anastasiya Sidyakina
Product Visualisations: Andrew Serkin, N3 Studio
Packaging
Art Director (Yota Devices): Olga Abramova
Concept agency: SILA
Project manager (Yota Devices, Singapore): Jessie Tan
Consultant: Nataliya Gorelik
Project manager (Yota Devices, Singapore): Jessie Tan
Consultant: Nataliya Gorelik
For the 2nd generation we updated the concept and made it smaller and more eco-friendly.
ID/CMF
Art Director (Yota Devices): Olga Abramova
ID/CMF Lead Designer (Yota Devices): Petri Montin
CMF Managers: Jeff Andrew, Nataliya Gorelik
Consultants: Omuus
