Maui is one of the world's top destinations for people looking to cut loose and have a good time in a tropical paradise. Those good times usually involve a cold one and the name on the tips of everyone's toungues around here is Maui Brewing Co. They are an industry leader on the islands of Hawaii and all over the world.
Everyone I know usually has a six pack of brew from MBC in their fridge or cooler. It's more than just a beer company, it's kind of a part of our lifestyle out here.
Websites of businesses on Maui, however have left something to be desired I've noticed. So, I took it upon myself to refresh a few sites of brands that I use often and are a big part of Maui life. First up was Maui Brewing Co., because I feel they would benefit most from a redesign.
I used a materialistic approach to the design using a set baseline grid for the typography and and liquid grid to ensure fluidity across device screens. Sticking with Steelfish as the main typeface, the introduction of Neuton for the body copy not only felt natural but came out clean in the end.
The color palette is a toned down version of what you see on their current website with a subtle gold being a hat tip to the color of the brew.
Diffused shadows and animations will play a role in making the site more interactive and navigable for users with sticking to best coding practices. The redesign can be built on any platform from Wordpress to ROR.
The Redesign
We Need A Hero
Curently the homepage boasts an image carousel. Something that can have a negative impact on SEO. In the redesign, it has been replaced with a hero section using headers and a paragraph to enhance accesability as well as SEO.
A Limited Release
A Better Call To Action
Maui Brewing Co. has seasonal, or limited, beer releases. I've brought that front and center, giving it a clear Call To Action to learn more about MBC's latest masterpiece.
There's Always Something Going On
What's The Haps On The Taps?
Staying up to date on all things brewed is much more fluid now. Utilizing whitespace I ordered the cards in very easy to understand layout. Again focusing on SEO, accessability, and ease of use.
The Social Aspect
The home page culminates with MBC's Twitter feed and a schedule of upcoming events at the brewery.
Thanks for taking a look and don't forget to show some love by tapping that "Appreciate" button.
Happy New Year!
