Oskar Santamaria's profileDOT S. Coop.'s profile

Sturios : Transforming Luxury

"Transforming luxury from exclusive to exquisite, 
is about paying attention to small details to reach a finished and timeless space."
 
Sturios is the result of a process that began with the intention of designning a new experience around gastronomy and luxury.
Sturios is a new restaurant concept that rescues the essence of Belle Epoque in all its activities. Belle Epoque, a golden age where luxury was available to anyone who wanted to have fun. Storios is not a thematic restaurant, it´s a place where time stops.
 
 
Luxury Redefined.
 
We wanted to move the customers to Belle Epoque in Sturios experience with constant search for avant-garde culinary offer that evolves, but from a timeless vision. DOT  leaded the design process that hasworked from different perspectives. From the concept definition to the implementaton, designing the whole experience of the restaurant, the brand strategy and the interior design. To do this, we have designed different and atractive spaces, created to consume different experiences in one place full of identity.
Muchá Inspired Brand
 
Alphonse Muchá was one of the most famous illustrators from the Art Noveau, and his works are timeless, contemporary and truly beautiful.
We didn´t want to create a brand inspired in the last graphic trends, but answering a question: What would Muchá do for Sturios? That´s how we create an illustration full of movement, with the same sensuality and characteristic treatment of fabrics.
 
 
A project developed by:
 
DOT S.Coop. &  SKUA
Strategy and Design: Oskar Santamaria
Brand Experience Strategy: Olatz Ibarretxe
Interior Designer: Alberto Gallego
Artisans: Igor Obeso & Olatz Pujana

 
Madrid, October 2015
More Information: hello@feeldot.com


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Sturios : Transforming Luxury
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Sturios : Transforming Luxury

Sturios is the result of a process that began with the intention of designning a new experience around gastronomy and luxury. Sturios is a new re Read More

Published: