Kaiten means rotating in Japanese and kaiten sushi bars uses conveyer belt technology to rotate the sushi. The branding for Sano consists of a logo that symbolize the Rising Sun and the rotation of the sushi bar. The identity package consists of letterheads, business cards, envelopes, menus, and takeout containers. The curvature of the rotation is seen in the menu and takeout container. Sano is a contemporary and funky sushi bar which is displayed in there website and ads. Kaiten sushi bars are fast pace and Sano uses interactive kiosks for both there dine in and take out menus, to standout and keep the pace fast.