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Avon Beauty Brand Identity and Packaging

Avon Botanicals (Liiv) Packaging

This is an early interpretation of the current Avon Liiv line of botanical body/skin care products. Botanicals was the working name at the time, and the X-Ray images discovered by an Avon employee were incorporated into the design for a new groundbreaking look. Since then, the look of X-Ray plants has become a trend in mainstream beauty packaging for hair products as well, as seen with the brands John Freida and Aveeno.
Avon Far Away & Far Away Unleashed Concepts

These are design concepts for the popular Far Away fragrance and its line extension, Unleashed. The approach was to modernize and refreshen Far Away and illustrate the exotic warm feeling of the limited Unleashed fragrance. The existing handlettered Far Away logo was also revised to improve legibility.
Avon Beauty Brand Identity and Packaging
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Avon Beauty Brand Identity and Packaging

This collection showcases a new, botanical look designed for an Avon skincare line in the mid 2000's as well as a vibrant refresh to a popular fr Read More

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