THE CLIENT
Ecoterm is one of the major local players in the business of building industrial installations. Their worksites span all across Romania, with headquarters in Bucharest and permanent offices in Piatra Neamț and Urziceni. They’ve been on the market since the year 2002.
Ecoterm is one of the major local players in the business of building industrial installations. Their worksites span all across Romania, with headquarters in Bucharest and permanent offices in Piatra Neamț and Urziceni. They’ve been on the market since the year 2002.
THE CHALLENGE
With the mission to redesign their entire visual system, our biggest challenge was to integrate the old symbol – a maple leaf that the owners were very fond of – in the new identity package. Afterwards, our mission was to integrate the new identity in their three offices.
THE PROCESS
We developed a model for approaching the visual system integration, from research (interviews, games and workshops), design (ideation, drafts and final result), to the development of the tools - from stationery set to the workers equipment. We used the visual framework of big sports teams.
THE OUTCOME
The final design perfectly integrated the old symbol in the proposed visual framework and was embraced by the client. In about one year, we successfully implemented the visual system in the company’s products and services, work environment and the communication tools.
