Balance Bar
Outdoor Advertising Campaign | Print & Digital
40-30-30 Nutrition Energy Bar.
Have you found your Balance?
Discover nutrition bars made with a deliciously perfect ratio of carbohydrates, protein and dietary fat. It's what you need to feel good today and tomorrow.
The goal of this project was to drive awareness among the target audience with an integrated media campaign and product sampling, to reach leisure enthusiasts in a region with heavy nutrition bar consumption and where Clif Bar dominated the category. Print and digital media were placed throughout the ski resorts—chairlift towers, ski and snowboard racks, lift line and digital fixtures, information boards, digital advertising fixtures, and transit ads, which connected with consumers as they traveled throughout the resort villages.
Shown are multiple print and digital poster ads displayed throughout ski resort and local transportation.
To see additional Balance Bar projects, please click here.
Campaign details & results
The national ski resort campaign featured 238 on-mountain media placements at 14 US resorts. To ensure it would stand out—particularly against the largely snow-white backdrop—I designed it using a bright, complimentary color palette of blue and orange, bold typography, and dynamic photography of skiers and snowboarders. I pushed our copywriter for shorter headlines, so I could increase the size for maximum impact, especially while athletes are on-the-go and ready to hit the slopes.
The campaign captured interest and resonated with key consumers for record-breaking results: 42.1% shift in likelihood to purchase, with 72.8% extremely likely or very likely to purchase. It was a big win for Balance Bar, as surveyed consumers found the advertisements significantly more memorable than any other year.
To see additional Balance Bar projects, please click here.
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