Leotie Lovely
Branding for a friend and fashion lover
Branding for a friend and fashion lover
When my friend Holly approached me to design a logo for her online clothing shop, Lovely Leotie, I couldn't say no. Inspired mostly by fear (the horrible wrath of Holly Rose strikes fear in the hearts of, well, me), the final logo is really representative of the pre-loved clothing Holly hand-picks to sell online. An elegant-but-sweet script, combined with the vintage 70's feel of Lubalin's Memphis typeface and an embroidery-like floral outline all add up to a happy client, and an even happier designer (...who still has her knee caps).
