Daily carrying, for various reasons and in different situations, has been studied through the human diversity. Different gender, age and culture change how people relate to the shopper: opening&closing, what to carry and how much, managing the content, and so on. How people feel carrying the shopper actually reflects on their personal image.

The free wearability of the shopper is mainly defined by the color and the shape of the handles. It is possible to wear the shopper on the shoulder, on the forearm or to hand grip it.

 

A result is this ultra-pop product, designed for a colorful and ironic brand, that sells to people of all ages in the gift mass market, very playful interpretation of the emotional trends.

I followed all the design process, from the concept to the production and the communication (photoshooting, graphics, publishing).