values to comunicate: innovation, technology, reliability -> through the font
promise: transpiration, well-being, movement, lightness -> through the grapics 
imagine of healty but not strongly medical, in reference to sports -> fresh and modern image
applying to different contests of use and sectors as well as supports and technics.

 

black&white and negative versions.

pokerwork on rawhide.

embroidery on silk label.

I followed the production process: from concept to the design system on different supports.