Patented insole system
Transpiring, micromassaging, non-fatiguig insole made with an innovative sandwich of rawhide, cardboard and Air P (patent pending), the cutting adge of the varied Air P offer of the brand.
The graphics development with innovative cuts is born also by the study of the foot thermogram, the holistic therapy and the plantar reflexology.
The greater number of cuts and holes has been located in the areas in wich the contact with the foot is stronger, to increase the perception of perspiration.
The graphics development with innovative cuts is born also by the study of the foot thermogram, the holistic therapy and the plantar reflexology.
The greater number of cuts and holes has been located in the areas in wich the contact with the foot is stronger, to increase the perception of perspiration.
The chromatic diversities, achieved through laser-engrave on the rawhide, enhance the brand values (natural, well-being, etc.). The graphic design emphasises the feeling of lightness and air circulation, determines the caracteristic discontinuities of the perimeter, without explicitely indicate the fingers position (different in everybody, but hints strongly at it).
Design for All has promoted:
1. balanced answer to the different plantar anatomies worldwide starting with the analysis of the posture, the inner and external morphology and morphometry foot in the areas of Western, Eastern and Asian.
2. transcultural interpretation (understanding and identifiability of the graphic elements, habits of shoe fruition, shoe typologies, etc.)
3. fruitor’s involvement (abilities, needs and desires) in every phase
4. multidisciplinary consult (from anthropology to materials management, from semiotics to the crimping evaluation, from the product olfactory analysis to cost management, from holistic ergonomics to marketing, etc.)
The design synergies shape, graphics and cuts to reach the technical-functional objectives and a satisfying transmission of the insole message (the product must be self-explanatory and expressive also because there are not advertisement investments planned).
A central role is given to the brand and to “Made in Italy”, strategically positioned in the point of maximum visibility of the insole.
1. balanced answer to the different plantar anatomies worldwide starting with the analysis of the posture, the inner and external morphology and morphometry foot in the areas of Western, Eastern and Asian.
2. transcultural interpretation (understanding and identifiability of the graphic elements, habits of shoe fruition, shoe typologies, etc.)
3. fruitor’s involvement (abilities, needs and desires) in every phase
4. multidisciplinary consult (from anthropology to materials management, from semiotics to the crimping evaluation, from the product olfactory analysis to cost management, from holistic ergonomics to marketing, etc.)
The design synergies shape, graphics and cuts to reach the technical-functional objectives and a satisfying transmission of the insole message (the product must be self-explanatory and expressive also because there are not advertisement investments planned).
A central role is given to the brand and to “Made in Italy”, strategically positioned in the point of maximum visibility of the insole.
Innovative characteristics
Soffio is the first perspiring insole:
1. made with the innovative triple layer sandwich, patented by Progetto Aria, consisting in AirP, natural leather and cardboard
2. offering three different types of leather piercing, functional to the management of the air flows
3. featuring long longitudinal holes (believed impossible to make by many manifacturers) to better the flows
4. having a “stepped” silhouette to better adapt to the shoe and to strongly differentiate the image
5. a flexible 3-dimensional profile produced by crimping a sandwich which adjusts to one's foot thanks to its low stiffness
6. introducing a transnational measurement system which facilitates the buying experience
7. rendering an object, held to need to be hidden (for its medical or anti sweat features), a fashion accessory, strongly expressive and highlighting the brand and “Made in Italy”: the medical and comfort features become cool.
The insole shape is versatile in multiple configurations and adapts to different types of shoe for both sexes: small and large sizes, tight and comfortable,with low, middle or high heels.
Soffio is the first perspiring insole:
1. made with the innovative triple layer sandwich, patented by Progetto Aria, consisting in AirP, natural leather and cardboard
2. offering three different types of leather piercing, functional to the management of the air flows
3. featuring long longitudinal holes (believed impossible to make by many manifacturers) to better the flows
4. having a “stepped” silhouette to better adapt to the shoe and to strongly differentiate the image
5. a flexible 3-dimensional profile produced by crimping a sandwich which adjusts to one's foot thanks to its low stiffness
6. introducing a transnational measurement system which facilitates the buying experience
7. rendering an object, held to need to be hidden (for its medical or anti sweat features), a fashion accessory, strongly expressive and highlighting the brand and “Made in Italy”: the medical and comfort features become cool.
The insole shape is versatile in multiple configurations and adapts to different types of shoe for both sexes: small and large sizes, tight and comfortable,with low, middle or high heels.
I followed all the process: product design, packaging design, photoshooting, graphics, production management.
