The first patented support for adhesive brushes which cleans, cares and cuddles. It answers at the same time to the producer’s desire of prestigious differentiation and to the capabilities, needs and desires of fruitors in 3 different areas: home, car and pets.
 

The DfA process and the holistic ergonomics studies involved have won the challenge to achieve a technical and performance object with 5 different types of grip, 6 accessories (and a fragrance dispenser) that is also a pleasant companion, winking and slightly zoomorphic, displayable and always ready.

 

To clean, care, cuddle, change the refill, wash, open, close, lay down, grip, change fragrance, etc. are all intuitive and easy actions. Smart Roll is unique in its commodity category.

I followed all the process: product design, packaging, photoshooting, graphics, production management.