Car accidents are a major cause of death and disability. Using time as the factor to tell the story of how we can prevent major accidents that can change our life in a moment of seconds.

 

A scene of a car accident in the street. Entering from one of the car’s window to see that everyone is dead except for one guy suffering from severe injuries. The time starts to return backward and all chunks and pieces forming back slowly. Looking backward to the guys scared faces, the driver appears to hold a mobile phone in his hand. The reversed time stops and it’s back again a couple of minutes before the accident. Everyone looks normal except for the guy who didn’t die in the crash. He looks shocked, he looks at the driver and orders him to put the phone down or he will get out of the car immediately, after a short argue the driver agrees and puts the phone down. A second later the other cars pass by normally as if nothing happened. Slogan appears then closing with AD logo and slogan

 

Emirati woman chatting and checking her email while driving. On the way the phone screen will glitch many times and a third party messages will interpret the conversation, the written messages are worrying and numbers of how much speed she is driving and laying off from road lines, security percentage…etc. Also, couple of signs on the way will appear on the story progress like: Constructions signs, man’s shirt with writings or symbols, other car’s windows…etc. The woman gets a weird and a bad feeling on the process, but that won’t stop her from using her phone. Finally while she is texting the phone vibrates and the screen shuts down with only text on the screen saying: LOOK IN FRONT OF YOU!!! She sees a person crossing the zebra line and she hits the breaks hard. The woman look’s in shock panting.

A young Emirati man in his early 20’s driving a sports car, he is waiting on the highway for the signal to turn green. Another sports car stops next to him and he gets a race challenge sign from the other driver that provokes him to accept the challenge. They start racing, on the way he starts seeing weird signals: A Mile meter will change into "DANGER” word, and the rear and side mirrors’ numbers indicates speed limit and instability, on the sideway a strange man with his hand holding a red sign showing a skull with an X on it, a dead camel on the side of the road, when he looks at the face of the contender he sees the face of a dead man and finally he gets a glimpse of him in an accident, cut back to him panting in shock, which he decides to slow down and stop on the side of the road and end the race.