Due to the global time difference, most countries celebrate their New Year countdown at a different timing. How can Heineken bring everyone together and have a world's first countdown as one?

The Longest Countdown is an integrated campaign that connects people from different countries on their New Year's Day. Users are able to find out the time difference across continents and toast with one another via the mobile application and interactive screens placed at different venues. Live stream videos of countdown parties from all over the world will also be screened on each country's New Year celebrations.