Simulacrum
Imagining the future of the narcotraffic is the goal of our projectual paths, where we explore the possible development and evolutions of the illegal traffic drugs that may adapt to the current behaviour tendencies of our society, with this lasts evaluated on the bases of the currently existent technologies and their foreseeable development.
The future world that we imagine is characterized by an exponential technological growth in whatever field and an increasing presence in the daily life.
Such viral and toxic depending system it seems almost imposing the rise of a new product supporting the human evolution and its internal transformations caused by an abnormal and compulsive use of the new platforms of digital communication.
Melth, the new customized molecular drug rise from the shared need to get in contact with the entire world; while it simultaneously represent the mirror of the fear of a wicked progress which consume and depress the human real relationship.
Our research is represented in the below reported graph; further references can be found in our archive:
Project Focus
e-Healt: Brand • Website interface • Magazine ADV • u-Med robot 3D model
Share Your Trip: Brand • Website • Download format • Video tutorial • social strategy
HubCluster: Brand • Posters and stickers ADVS • Video Promo
Vice: Video Teaser
e-Health
A fondamental component of our fiction is the assumption about the existence of e-health system. The reliability of the entire project is directly related of that of the e-health system; and consequently fictions developping throwghout the three macro-phases will be realized. The fictions related with the e-health system involves the construction of its medical interface as well as the u-med robot modelling and advices on magazines and billboards.
A fondamental component of our fiction is the assumption about the existence of e-health system. The reliability of the entire project is directly related of that of the e-health system; and consequently fictions developping throwghout the three macro-phases will be realized. The fictions related with the e-health system involves the construction of its medical interface as well as the u-med robot modelling and advices on magazines and billboards.
Share Your Trip [ FAKE WEBSITE CONCEPT ]
ShareYourTrip is the first social platform entirely dedicated to sharing the hallucinogenic experience induced by Melth. The site is organized to allow each user to create "Melth's events", in which users from all over the world can participate with just one click. To carry out the share it just need to downoload the molecule, enter the id of your robot e-Health and start synchronization, the site just does the rest.
SYT has created a real online community of consumers self-proclaimed "melthers", which now has thousands of users around the world.
Hub Cluster [ FAKE EVENTS ORGANIZATION ]
On the territory events for melthers start to be organize, this are the HubCluster: undergound events organize for the sharing of trip which are mainly possible by the legal protection provided by famous brand like i-Doser.
#MELTHERS [ FAKE VICE DOCUMENTARY ]
The next step will be the realization of documentary from Vice productions, a magazine wich is used to discuss with objectivity and impartiality social aspects related with the drug world.
The documentary will be anticipated by different video teaser for its promotion. the documentary will deal with the topics constituting the bases of our fiction,to the aim of reinforcing its reliability. the video will be hypothetically distributed on the HBO channel and just manage by the video branch of Vice.
PUBBLICATION [NEAR FUTURE CRIME _ EDITORIAL CONCEPT ]
Narcotraffic today [ Infographic ]
