Purpose: Design a set of christmas cards that appeal to consumers who appreciate illustrations and art. Create the designs to be sold online and stand out at a christmas stall.
Audience: Adults and young adults who need a new fresh design to card illustrations.
Message: Communicate the fun and art of christmas.
Tone of voice: Fun and modern
Format: Christmas card
Must Do’s and Must not’s: Create atleast two designs that work as a pack, design them to be bold and eye catching.
From research into already existing designs, the most simple and fun ones are the most popular. I drew up with designs that would reflect the exciting and magical but simple and down to earth atmosphere of the christmas holidays. I wanted to create a variety of designs because the target audience, mainly parents who write the christmas cards, feel that the designs could be personal to them. The modern look and feel communicates this day and age of design, with simple designs that catch the eye.
I decided to use the process of screen printing for cost and to make the cards look more personal and textured. This way each card was hand made and individually crafted/printed. 200 cards were completed without human printing errors and I sold some on an online selling webiste, some at a stall at university and most through family friends.
From the money I made from the cards, I reinbursed the printing costs and donated the rest to an Alzheimer's Charity society.
