BBC Worldwide // Trollbäck + Company
Rebrand // Final Designs
Rebrand // Final Designs
BBC Worldwide Rebrand
In addition to launching three new channels for the BBC last year, we were fortunate enough to also rebrand BBC Worldwide. The goal was to bring a simplicity and elegance to the brand while still keeping the vibrant visual look of the existing BBC Worldwide Brand logo, color palette and typeface. We developed a new system where the vibrant logo and palette were the main focus and not competing with other color and photographic imagery. Removing this complexity brought a bolder, confident and elegant personality to the brand. We have provided the "Before" and the "After" to illustrate the evolution of the branding.
BBC WW Brand Design "BEFORE"
BBC WW Brand Design "AFTER"
BBC WORLDWIDE / NEW, Refined Brand Logos, Tagline and Signature Gradiant
BBC WORLDWIDE / NEW "Business" System
BBC WORLDWIDE / NEW BBC "Series" Posters and Billboards
BBC WORLDWIDE / NEW BBC Print "Promotions"
BBC WORLDWIDE / NEW "Unmissable" Wallpaper Imagery
