Oval Concepts Rebranding
The rebirth of a performance bicycle component brand
The rebirth of a performance bicycle component brand
Graphic Design, Art Direction, and Brand Identity
When Advanced Sports bought the Oval Concepts bicycle component brand in 2008, the need to update the image and inject more visual appeal into the product was instantly addressed. As the sole designer on this project, my job was to communicate the fit and functional aspects of the components that, in turn, create a better faster rider. Oval Concepts is a brand with a complete line of aftermarket and OEM (original equipment manufacturer) components including wheelsets, handlebars, seatposts, saddles, brakesets, cranksets, headsets, hubs, all of which span the cycling disciplines of track, road, mountain, triathlon, and cyclocross racing.
When Advanced Sports bought the Oval Concepts bicycle component brand in 2008, the need to update the image and inject more visual appeal into the product was instantly addressed. As the sole designer on this project, my job was to communicate the fit and functional aspects of the components that, in turn, create a better faster rider. Oval Concepts is a brand with a complete line of aftermarket and OEM (original equipment manufacturer) components including wheelsets, handlebars, seatposts, saddles, brakesets, cranksets, headsets, hubs, all of which span the cycling disciplines of track, road, mountain, triathlon, and cyclocross racing.