It’s always a pleasure, at least for us, to tell a story using only pictures. You have to select, and freeze, the key moments of the story, so it's an exercise of photography, narrative, and editing. In this case a love story that doesn't end very well. To make out the best of our 22 seconds we decided to focus on HER side of the story. HIM (in contrast) is only an anonymous character, always facing his back to the camera of blurred in the background. It's her story anyway. So much we liked the narrative that, based on the promo, we did this sort of "short" a tad longer and with a little quote on love and madness.