Adobe’s shift to the cloud transformed the industry, empowering users to harness their ideas anytime, anywhere. Tolleson defined a new identity for the launch. Constructed with a pair of nesting C’s, Adobe’s product icon has become a symbol for creativity and the foundation for successive identity refreshes over the years.

For every new identity introduced to market, the team engages in a thorough design study of form and possibility.

For the second release, the identity maintained its foundational form with new levels of refinement, affirming the cloud as the definitive home for creative endeavors.

For the debut of Creative Cloud, the identity made a dramatic splash to signal the start of a creative revolution.