Emma's Trust - Summer Festival

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Emma's Trust

Design thinking can have benefits in all sorts of scenarios, not just business.

In this the year of our 20th birthday, we’re taking on 20 projects and tasks of various shapes and sizes. One of them has presented us with an opportunity to make a difference to a brilliant local charity, hopefully raising money and awareness for a very good cause.

A good cause

Emma’s Trust is dedicated to helping young people interested in sport and performing arts. It offers financial support to young people in Oxfordshire, Gloucestershire and Warwickshire who might be prevented from excelling in sports or performing arts due to financial constraints. The Trust also supports Asthma UK, the charity dedicated to improving the health and well-being of the 5.2 million people in the UK whose lives are affected by asthma.

A new identity

To make an identity for the festival, we used the existing logo and created a fun summery feel, choosing a bright palette to complement Emma’s Trust original pink. Pennants house the words ‘summer festival’ creating an air of celebration and excitement.

We applied it across promotional emails, letterheads, flyers, posters, press ads and social media profiles.

The hand-written signature from the original brand identity is still at the centre of the festival visual. It’s very much connected to the core of the Trust’s brand, while standing out as a big event in its own right.

Summer fun

For the last decade, Emma’s Trust has hosted a summer festival. The idea has always been to raise money to award to young people, provide a platform for local young talent to perform alongside some star guests, and give everyone an opportunity to let their hair down in the summer time. 2015 sees the last festival, as the Trust draws its activities to a close after 10 very successful years.

This wonderful cause seemed like a perfect opportunity for a project, as we searched for ways to mark our own, 20-year anniversary. We came aboard to make a visual identity for the festival, and a suite of publicity materials to promote it, and help to make sure that the Trust goes out with a song and a dance, in style.

Effectiveness

The email newsletter we created for Emma’s Trust performed really well. 33% open rate, really good, apparently!

Successful brands deliver on a promise. Great brands go one step further. They bring that promise to life
at every opportunity. We help brands to shape their promise and express it through design.
We call it mark-making*. It’s who we are and what we’re passionate about.