Ties of Love
Bringing the Dogs of Colombia under the same family: A line, a tie, a Single Union.
Brief:
Debíamos hacer un afiche que invitara a los dueños de perros en Colombia a ingresar en dogchow.com.co para ser parte de nuestra campaña de bien público "Lazos de Cariño Dog Chow".
Solution:
En Bogotá, encontramos 15 Supermercados Express a los que nuestros consumidores asisten con sus mascotas, pero al no poder ingresar con ellas deben dejarlas fuera. Creamos un afiche que además de invitarlos a participar, extendía nuestro lazo hacia sus mascotas, así mientras hacían las compras interactuaban con nuestra pieza.
Execution:
We found a plastic artist that meticulously crafted our design onto a board of wood using the most refined pyrography techniques. The illustration was developed using a style commonly knows as "Continous Line", a technique that often gives the sensation that the entire illustration was created using a single line or stroke. This is how we were able to fashion a design that brings many dogs from different breeds together with a single line. The design ended with an actual tie at the bottom corner of the poster where people could actually attach their dog to our poster and thus become a part of Dog Chow's Ties of Love. 79% of the people used this aperture, creating their tie with their dog, and the 100% of them joined our website.
Debíamos hacer un afiche que invitara a los dueños de perros en Colombia a ingresar en dogchow.com.co para ser parte de nuestra campaña de bien público "Lazos de Cariño Dog Chow".
Solution:
En Bogotá, encontramos 15 Supermercados Express a los que nuestros consumidores asisten con sus mascotas, pero al no poder ingresar con ellas deben dejarlas fuera. Creamos un afiche que además de invitarlos a participar, extendía nuestro lazo hacia sus mascotas, así mientras hacían las compras interactuaban con nuestra pieza.
Execution:
We found a plastic artist that meticulously crafted our design onto a board of wood using the most refined pyrography techniques. The illustration was developed using a style commonly knows as "Continous Line", a technique that often gives the sensation that the entire illustration was created using a single line or stroke. This is how we were able to fashion a design that brings many dogs from different breeds together with a single line. The design ended with an actual tie at the bottom corner of the poster where people could actually attach their dog to our poster and thus become a part of Dog Chow's Ties of Love. 79% of the people used this aperture, creating their tie with their dog, and the 100% of them joined our website.
Encontramos un artista plástico que elaboró uno por uno nuestros 15 afiches, mezclando técnicas de pirograbado sobre madera y con una ilustración hecha con una misma línea, unía a varios perros de muchas razas. Su diseño terminaba con un lazo real donde la gente podía unir nuestro afiche con sus perros. El 75% de las personas utilizaron este afiche, creando el lazo con su perro, y de estas, el 100% se inscribieron en nuestra página web.
Dog Chow's Ties of Love: Behind the Scenes
